The Galaxy camera lets users connect to a mobile network or Wi-Fi to share photographs and video without having to hook up the camera to a computer. Samsung’s financial and marketing clout suggest it could be the biggest threat to Japanese domination of a digital camera industry which research firm Lucintel sees growing to $46 billion by 2017 and where big brands include Canon Inc (7751.T), Sony Corp (6758.T), Panasonic Corp (6752.T), Nikon Corp (7731.T) and Olympus Corp (7733.T). Samsung has a tough row to hoe against the likes of Canon and Nikon in the camera brand equity landscape.Samsung has a unique opportunity to transfer strength from adjacent categories into the dedicated camera world.
Samsung last year brought its camera and digital imaging business one of its smallest under the supervision of JK Shin, who heads a mobile business that generated 70 percent of Samsung’s $7.4 billion third quarter profit. The product will open a new chapter in communications visual communications. The easy to use camera and the quality of the pictures is aimed at mid market pro-sumers not quite professional photographers but those who don’t mind paying a premium for user options not yet unavailable on a smartphone such as an optical, rather than digital, zoom, better flash, and image stabilisation. High picture quality cameras with wireless connection has grown as social media services such as Facebook Inc drive a boom in rapid shoot and share photos.
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